Scarecrow by Joi Ito, on Flickr
“I have a Twitter pet peeve – TrueTwit Validation…have you written on this yet?”
Though I’ve never read Don Quixote, I’m aware of the tilting at windmill cultural reference. But for this post, scarecrows is more appropriate.
All of us are afraid of the crows. We set up our digital spaces, trying to keep the spammers and trolls from eating our developing crop.
One scarecrow is good, common sense. A field of scarecrows is extreme.
Some of the things people do to protect themselves from spammers actually drives away regular people, too. I, for one, am sick of having to prove that I am a legitimate, breathing human being to computers. This isn’t 2001: A Space Odyssey. You’re not HAL. I’m not Dave.
Read more ›
“10″ Boating Sign at Dana Point Harbor by Bridget Willard
A friend said, “I am having trouble getting followers for a new client.” Though she was general in her tweet topics (not just self-promotional, she was at a loss.
Here were my suggestions, generalized and tweaked as to not identify the asker.
- Make sure you have a completed profile, avatar (logo), header photo, and background. Your Twitter background shouldn’t be clouds. Most of us are choosy and won’t follow eggs. See: “Baby Steps to the Tweet.”
- Follow back. Unless they are spam, an egg, #TeamFollowBack, or porn, I follow. One thing I’ve learned in this business is that you never know who is behind the account, who they know, or even where they live. All business is word of mouth and social media just multiplies that exponentially. I have friends all over this country who do accounts that aren’t necessarily local and we talk (and recommend each other).
- Nerds like me have lists by geography and topic. Take advantage of the work we’ve done for you. For example, here is the list my primary personality has for my county. Follow those people. It’s a much better way to find new people than buying followers (which is spammy). Read more ›
Sarah Macmillan (c) 2004 – Flickr Creative Commons
Social media experts are known for their opining. Like it or not, extreme positioning tends to garner both positive and negative attention.
As a dispensary of “unsolicited advice” I’ve made the enemy or two in my day. My thought, however, is this: why not experiment around?
One thing we can count on in social media is that trends, platforms, and accepted notions change over time.
By now, most people know what I think of Twitter’s Retweet Button.
But there is an element of style in the retweet. Style in tweeting is like jeans – there’s a fit for everyone.
1. Old School RT
This is traditionally done by clicking reply on a tweet, copying the text of the original tweet, and pasting after the user’s name. Then you put “RT” in the front of the tweet and click send.
Hootsuite and Tweetdeck (as well as their rival third party apps) have buttons that make this much easier. In Hootsuite, however, you have to change the settings for this retweet style to be activated.
On Twitter mobile this is called “Quote Tweet.” I still don’t get why they don’t have that option on the web version, but I digress. Read more ›
Nothing sets me on edge like the retweet button.
Twitter shot themselves in the foot when they took an organic, user-generated syntax (the retweet) and made a button for it.
Sure, maybe I lose credibility in your eyes because I don’t have an MBA in Marketing but I have been tweeting since 2007 (as @gidgey), in the BRTB days (before retweet button).
Now, you can take my advice or you bounce from the blog. But my perspective is always to be a help.
I’ll start with the benefits of the Retweet Button.
- People like to be able to say that their tweet was retweeted x amount of times. Even I have fallen into this trap from time to time.
- Some tweets are just too awesome or too long to edit in order to Retweet.
- People claim it curbs traffic on Twitter. I’m not sure if that’s actually true but I’ll capitulate to the point for the purpose of this post.
Here are some of the reasons why I don’t use Twitter’s Retweet Button:
When a “reply” suffices as in a case where “You’re welcome” or “Thank you” are appropriate responses, the retweet makes you look lazy. Yep, I said it.
Now, don’t get your feelings all hurt, I’m not going to call anyone out and show screenshots or anything. Just think before you press “retweet.” Is it the appropriate response? Remember, Twitter is for conversations, not just mirroring a statement back to the original sender. Read more ›
Tagged with: Branding
Posted in Twitter