What is it in us that drives us to value relationships?
Sitting on my balcony with my sun-bathing dogs this morning, I pondered why there is such a difference in philosophy with those who embrace social media. It comes down to the idea of whether social media is a tool for broadcasting or relationships.
Many embrace social media as a quick way to build up or buy social proof. Their driving motivation seems to be celebrity, popularity, and fame. Do they long to be adored? Maybe? But to be honest, we all desire to be loved and accepted.
But is popular always better?
I think about the Deli I loved that recently moved to Portland. Valuing social media, I found them because of Twitter. Though I found them on Twitter, we formed the relationship afterward based on quality product and customer experience.
The loyalty between us both came about from mutual respect and now I consider them friends.
It was the best turkey sandwich I ever had. We’re they uber popular? No. It was popular enough to be sold and for my new friends to find culinary adventure elsewhere. And I told all of my Portland friends to like their new Facebook Page.
Can I eat at Subway? Of course. But will the person over the counter building my sandwich ask about my health or how The Mr. is doing? It’s not likely. They aren’t paid to care.