Chatting with a friend recently, I said, “Well, it takes more than tights to be a super hero.”
We both realized, I needed to make this a blog.
You can’t just install Twitter on your iPhone and think you’re an expert. Expertise comes from a whole world of experience. Experience takes time. I realized this after meeting a lot of people whose pay grade is much higher than mine. A WordPress Nerd is not a SEO Nerd is not a Twitter Nerd. I am a Twitter Nerd. But I digress.
What does a superhero need besides a pair of tights?
Superheroes have a mission, a recognizable costume, a song or motto, a sidekick, and superpowers or gadgets.
You need a mission.
What is the point of being online? Are you here for revenge or to save lives? Batman or Superman? Your overall mission on social media will determine your tactics.
Though I don’t necessarily believe you need to write down everything you do and measure it to death, you should have an overall goal. Is it recognition or building a community? Is the end game selling widgets? Do you want to meet people and build friendships?
You need a costume.
I once joked that I was wearing so much spandex under a dress, I should be a superhero. Essentially, the superhero’s costume is his persona. It’s his branding.
The “bat signal” was “just an outline” used on a spotlight. Boy was that ever branding. And the police force in Gotham were thankful for his help. We need a recognizable logo or image. No matter where they saw Superman in the sky, they recognized him. Superman was never mistaken for Ronald McDonald. Continue reading